GIFA 2023


Green rhymes with dream, but when we talk about corporate eco-sustainability it’s best to keep our eyes open. Terms such as ‘environmental friendly’, ‘eco-sustainability’ or ‘green economy’ are too often used exclusively for marketing purposes, without any actual change in the production cycle. This unfair practice is called green washing, a misleading communication strategy aimed at building a deceptively positive corporate image in terms of environmental commitment.

To Fonderia Morini, these are not just words or slogans: we’ve always believed in concepts of quality, safety and sustainability, acting accordingly. Our Code of Ethics is embedded in the company’s DNA. The quality of our products – recognized in Italy and abroad – is the result of extensive research and constant technological innovation, which has led us to continuously invest in modern production and IT management technologies and to collaborate with several institutions and certified partners. We source materials mainly from companies that pay particular attention to their green footprint: for example for aluminum supply we are supported by Alcoa and Raffmetal, while Foseco provides us with other production materials.

When our suppliers and customers come and visit our premises, they are impressed by the extreme care and attention to safety, cleanliness, order and to maintaining a protected and healthy work environment, both inside and outside. These have been our core values since the beginning of our family business, an attitude that belonged to us long before the implementation of regulations requiring to do it. The safety of the people working inside our plants is a sine qua non: thanks to our staff regular and thorough training and the use of constantly updated machinery, there are zero workplace accidents; in addition, those production processes considered critical have been robotized, further minimizing risks and stress for our employees.

FOCUS: What precisely is greenwashing? Many companies in every sector have been exploiting this marketing strategy, in which products are labeled as “green” while the production process is way far from the sustainable approach advertised by the company. It is an actual deception, that hides environmentally damaging practices behind labels such as ‘organic’ or ‘eco-sustainable’. Basically, this strategy takes advantage of people and their increasingly widespread concerns regarding of environmental protection. The European Union has taken action against this unfair mechanism, approving in March 2023 a directive that requires specific certifications for the use of the term ‘green’ in advertisings, in order to deter false compliance declarations.

Let’s go back to the previous theme of facade eco-sustainability. Many companies shows an alleged green attitude when in reality they bypass regulatory limits by purchasing materials from countries with safety and environmental regulations almost non-existent if compared to the strict European standards. Another controversial strategy consists in using eco-sustainability as a justification for raising prices surreptitiously, claiming that it was necessary in order to follow ethical codes and green regulations.

Fonderia Morini firmly refuses these devious strategies: health, sustainability, attention to the community, respect for people and the environment are part of our company’s spirit, not a passing trend to which we just adapt.


Our company emissions have always been in compliance with the regulations and are subjects to constant monitoring. In order to make the production process truly ecological, however, it is necessary to consider the key argument of energy efficiency – always a critical point for heavy industry, that is one of the most energy-demanding sectors. The green transition must also pass through the decarbonisation of energy supply. That is way we’re working on an ambitious project for the implementation of a large photovoltaic system that will increase our green footprint. We will discuss it in detail in 2024 as we get to an advanced phase.